WHY LINKEDIN OPTIMIZATION SERVICE IS IMPORTANT: 7 REASONS TO POLISH YOUR PROFILE TODAY

Since 2003 LinkedIn has been in business and to a large margin, considered the benchmark for professional social media networking platforms. 

This networking system amasses over 700 million users on the platform from countries around the world, and each week, 40 million people use LinkedIn to search for a job.

You may have heard LinkedIn optimization service is important, but is it actually? 

And if so, why? Let’s take a closer look into this networking platform.

It might hit you by surprise that LinkedIn, the professional social networking platform, has actually been in existence way longer than Facebook, Twitter, Snapchat, and Instagram.

Amazing how this platform proves more relevant now than ever.

You may wonder why?

This is because it hosts over 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities.

From seeking a new job to furnishing your personal brand, utilizing LinkedIn optimization service has become a key component or part of being a full-fledged professional in any industry nowadays.

Find below seven important reasons you should use a LinkedIn optimization service today.

1. IT’S ABSOLUTELY FREE

While there is a paid option that offers additional benefits, the basic free version offers a wider range of benefits and features.

One caution: It may be free of charge to create and maintain an account, however, these tasks usually take up your time which is seen as an additional cost.

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2. YOU CAN TAP INTO ITS POWERFUL JOB BOARD

As a job seeker, the benefits of LinkedIn optimization service to you are enormous.

You can search LinkedIn’s robust job board and even apply to jobs through the networking platform.

You can search jobs using both keywords and location.

You may not be actively seeking new employment; however, the system allows you to stay in the loop by setting job alerts based on your career interests to regularly receive email concerning job openings.

Very importantly, once you’re connected with co-workers and managers, you can turn on your “I’m interested” button, which will let potential recruiters know you’re open to new opportunities.

Note that open invitation from folks at your current company will be hidden by LinkedIn.

3. IT MAY BE PART OF THE APPLICATION PROCESS

As time evolves, a large number of companies are progressively moving to standardized online applications, and it is more common than ever to see a LinkedIn section near the resume upload tool, where you can upload your LinkedIn profile right next to your resume.

Once this is tailored rightly, it’ll serve as a great advantage since potential recruiters will not only be viewing your resume but your LinkedIn profile alongside.

4. YOU CAN BUILD YOUR BRAND

Just as companies take time to build their brands, it’s vital that you build your online professional brand with a LinkedIn optimization service to stand you out and give you a competitive advantage over others in your industry.

Furthermore, building your professional brand will make you marketable and give valid reasons why someone should pay you six figures.

While personal websites may be a great fit for this, they often come with extra costs — and hours and hours of building and finessing.

However, with LinkedIn optimization service, the process of putting your name on the professional map is way simplified.

Upload a professional profile picture and write a powerful LinkedIn profile that furnishes your strengths and enhances your personality.

As recruiters, employers, co-workers, and managers glance through your account, they should be able to immediately gain strong understanding of who you are and what skills you can offer their company or organization.

You might like: How to Make Your LinkedIn Profile Standout

4. IT CAN HELP RANK YOUR NAME ON GOOGLE

In most cases there is a high tendency the first thing your potential recruiter will do after receiving your job application is to look your name out on Google.

Thinking… have you ever Google’d yourself?

Why not try it now!

What pops up on the first page of the results?

Great! Another benefit of LinkedIn: Ranking on Google’s first page can be stiff, but LinkedIn is a well-known and powerful network with a very strong presence on Google.

Because of this, it’s typically easier to get your LinkedIn page to rank on Google versus your custom website or online portfolio.

Perhaps, your LinkedIn profile is the first thing a potential recruiter will see, then maybe it’s time to get one… or have your existing profile revamped to give you a competitive advantage and stand you out from the crowd.

5. IT MAINTAINS YOUR ROLODEX OF CONTACTS

Would you take a moment to think about that creative artist you met at that conference two years ago?

Or that friend of a friend who was interested in working for your organization?

Well, probably not.

Instead of stuffing their business cards in your drawer or adding their email addresses to your obsolete address book, you can add these individuals to your professional network on LinkedIn when you meet them.

Let them stay in your connections so someday you can reconnect at the right time.

6. YOU CAN RESEARCH COMPANIES AND ITS EMPLOYEES

Yes, you can access openings from other job boards if you’re applying for jobs; there are a variety of them out there. However, LinkedIn offers other perks.

Nowadays, so many companies manage their own LinkedIn pages where they regularly update company information, share company news and insight, and showcase current employees.

Before diving into the interview process or accepting a job, following their page will help you get a good, solid feel of its culture and people to make sure it’s a fit for you.

You might like: How to Put LinkedIn on Resume (Correctly) Examples & Guides

7. NETWORK, NETWORK, NETWORK!

We cannot emphasize this enough! LinkedIn is a strong networking tool for professionals.

You may be an introvert and dislike networking events, however, there is huge room to foster meaningful LinkedIn connections.

A relationship with mutual connections, folks in your field, and even your greatest role models can be built through LinkedIn.

You may be wondering; how many benefits to LinkedIn optimization service there could be?

Without doubt, we’re hopeful this list has been able to convince you it’s one of your most powerful professional tools.

Using LinkedIn rightly, you can build and maintain your network, search for jobs, and build your professional brand.

A little more emphasis, it’s free to use. So why wait?

Get your LinkedIn working today with the help of our CEOMichaelHR LinkedIn specialists to build your brand, attract recruiters, and progressively fire up your network.